Wild Craft Knives
A micro-documentary about how the craft of knifemaking saved a life and how Instgram helped turn that craft into a business.
Tell stories of empowerment by highlighting your customer’s Hero’s Journey.
One of the ways in which we put narrative structure to work on behalf of brands and nonprofits is by finding empowering stories of transformation among an organizations current or past client pool. We look for stories that can highlight a client’s authentic journey toward their passion or self-actualization, in which they meet a challenge and the featured brand becomes a supporting character that helps them attain their ultimate goal. It’s about their journey, not the brand’s — but the brand is organically part of the story arc. It fulfills the Obi Wan Kenobi role to the customer.
The transformative and empowering story of Olivia Garriga and how the craft of knife making turned her life authentically led her to Instagram for Business to launch her craft as an online business. Building an audience through Instagram posts is what actually made her business viable and ultimately profitable.
SERVICES PROVIDED:
Creative Development
Story Discovery & Casting
Production
Editorial & Finish
