David’s Shot

A short documentary, commissioned by Toys R Us as part of a three part video series highlighting brand values.

Stories that highlight the life-changing impact of brand values in action.

The Toys R Us Children’s Foundation partnered with Credo to tell three stories that highlighted their charitable giving efforts, which ultimately reflect brand values in action. Rather than make the story about Toys R Us, we looked for stories within each of the organizations the Foundation supported.

For the featured story, we dug into the partnership with Gilder Lehman Foundation and their Hamilton Education Program which offered students the chance to not only see the hit musical, but a chance to perform in front of 700 of their peers.

SERVICES PROVIDED:

  • Creative Development

  • Story Discovery & Casting

  • Production

  • Editorial & Finish

  • Distribution

“In a world awash with generic content, Credo Nonfiction found ways to make the Toys R Us Children’s Fund stand out from the crowd. With minimal direction, the Credo team was able to capture thoughtful stories that truly resonated with our customers.”

- Laura Barbiere, Toys R Us

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